My writing connects ideas across internal communication, leadership, organisational change, AI and professional judgement. Start with my perspective on strategic internal communication, or explore the latest articles below.

Generative AI Rich Baker Generative AI Rich Baker

AI isn’t coming for my job. Yet.

I’ve spent years trying to teach AI some of the judgement behind communications work. It turns out producing the plan is the easy part. Understanding whether it is the right plan, at the right time, for the right organisation is much harder.

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Leadership Rich Baker Leadership Rich Baker

5 Weeks in 35 Years

Five weeks can feel insignificant—until you realise what they represent over the course of a career. A reflection on time, perspective and why the choices we make today matter far more than we often realise.

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Leadership Rich Baker Leadership Rich Baker

The Quiet Power Of Staying.

Sometimes the most important change doesn’t happen when you leave. It happens when you stop fighting to be heard, change your perspective, and quietly become the person people start listening to.

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