Connecting the dots.
Ideas and research on leadership, communication and AI - and what they mean for the way we work.
Rich Baker is a UK internal communications expert and strategist. His work focuses on strategic internal communication, leadership, employee engagement, organisational change and AI.
Research
Professional judgement in the age of generative AI
I’m leading an independent study into professional judgement in communications work, including where generative AI is involved.
The first study focuses on corporate communications. Fieldwork is now closed and the research is moving into analysis. It uses Given Time™ — an AI-assisted qualitative research approach designed to create better conditions for thoughtful reflection.