My writing connects ideas across internal communication, leadership, organisational change, AI and professional judgement. Start with my perspective on strategic internal communication, or explore the latest articles below.

Purpose At Work
Leadership Rich Baker Leadership Rich Baker

Purpose At Work

Purpose isn’t a slogan — it’s a tension between who we are, what we value and the realities we live with. A reflective exploration of meaning at work.

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Is Purpose a Luxury?
Leadership Rich Baker Leadership Rich Baker

Is Purpose a Luxury?

Purpose sounds simple until life gets complicated. A thoughtful reflection on meaning, financial pressure and the quiet work of finding direction that feels real.

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