My writing connects ideas across internal communication, leadership, organisational change, AI and professional judgement. Start with my perspective on strategic internal communication, or explore the latest articles below.

Generative AI Rich Baker Generative AI Rich Baker

AI isn’t coming for my job. Yet.

I’ve spent years trying to teach AI some of the judgement behind communications work. It turns out producing the plan is the easy part. Understanding whether it is the right plan, at the right time, for the right organisation is much harder.

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