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Rich Baker
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Rich Baker
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Don’t Let The Robots Write Alone.
Internal Comms, AI Rich 02/07/2026 Internal Comms, AI Rich 02/07/2026

Don’t Let The Robots Write Alone.

AI can write faster than any of us. But it can’t replace lived experience, judgement or empathy. The future doesn’t belong to people who resist AI—it belongs to those who know where the machine should stop and the human should begin.

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Internal Communications Should Shape Decisions, Not Just Explain Them
Internal Comms, Work Rich 01/07/2026 Internal Comms, Work Rich 01/07/2026

Internal Communications Should Shape Decisions, Not Just Explain Them

Too often, communication is brought in after the decisions have been made. This article argues that communicators create far greater value when they influence decisions from the start, rather than simply explaining them at the end.

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What Kind of Internal Content Shifts Mindsets and Behaviours?
Internal Comms, Employee Engagement Rich 23/09/2025 Internal Comms, Employee Engagement Rich 23/09/2025

What Kind of Internal Content Shifts Mindsets and Behaviours?

The messages that change things aren’t the loudest — they’re the clearest. A practical look at the kind of internal content that genuinely shifts how people think and act.

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How to Build a Multi-Channel Internal Comms Content Calendar That Works
Internal Comms, Work Rich 23/09/2025 Internal Comms, Work Rich 23/09/2025

How to Build a Multi-Channel Internal Comms Content Calendar That Works

Most content calendars create noise, not clarity. Here’s how to build one that helps people plan well, stay focused and communicate with purpose across the right channels.

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Launching Culture-Change with Purposeful Internal Communication
Culture, Internal Comms, Leadership, Work Rich 25/08/2025 Culture, Internal Comms, Leadership, Work Rich 25/08/2025

Launching Culture-Change with Purposeful Internal Communication

Culture doesn’t shift because leaders say it will. It shifts when people understand what’s changing and why. A practical take on communicating culture change with purpose.

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The New Communicator: Human-Led, AI-Supported
Internal Comms, AI, Work Rich 31/07/2025 Internal Comms, AI, Work Rich 31/07/2025

The New Communicator: Human-Led, AI-Supported

What does the future of internal communications look like? This forward-thinking piece introduces a new model for communicators—where AI provides speed and scale, but humans bring the strategy, empathy, and narrative judgment that matter most.

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Lost in Translation? How AI is (Almost) Breaking the Language Barrier in the Workplace
AI, Leadership, Internal Comms Rich 31/07/2025 AI, Leadership, Internal Comms Rich 31/07/2025

Lost in Translation? How AI is (Almost) Breaking the Language Barrier in the Workplace

AI is changing how multilingual teams communicate — sometimes brilliantly, sometimes badly. A closer look at what works, what fails and why nuance still matters.

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Too Many Tools, Not Enough Clarity: Choosing Internal Comms Platforms That Actually Help
Internal Comms, Work Rich 25/02/2024 Internal Comms, Work Rich 25/02/2024

Too Many Tools, Not Enough Clarity: Choosing Internal Comms Platforms That Actually Help

Most organisations collect tools faster than they collect insight. A practical guide to choosing internal comms platforms that actually help people, rather than overwhelm them.

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How Internal Communication Has Changed - And What It Still Needs
Internal Comms, Work Rich 25/02/2024 Internal Comms, Work Rich 25/02/2024

How Internal Communication Has Changed - And What It Still Needs

Internal communication has grown up, but still has gaps. A reflection on what’s improved, what hasn’t and what needs to shift next.

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Why Organisations  Need Internal Comms Consultants
Internal Comms, Work Rich 25/02/2024 Internal Comms, Work Rich 25/02/2024

Why Organisations Need Internal Comms Consultants

When communication gets complex, clarity matters. A grounded look at why external comms support still plays a vital role — and where it adds real value.

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Employee Experience Isn’t a Department. It’s a Conversation
Internal Comms, Culture, Employee Engagement Rich 09/04/2022 Internal Comms, Culture, Employee Engagement Rich 09/04/2022

Employee Experience Isn’t a Department. It’s a Conversation

Employee experience works when it’s collective, not departmental. A human view on shaping the everyday moments that influence how people feel at work.

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Why Internal Communication Consulting Still Matters
Internal Comms, Consulting Rich 20/11/2021 Internal Comms, Consulting Rich 20/11/2021

Why Internal Communication Consulting Still Matters

In complex workplaces, clarity and connection don’t happen by chance. This piece explores what internal comms consulting really is — and why it still matters.

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